SaaS Founders: Does this sound familiar?
15th May, 2025
From the desk of Tom, CRO at The ProspectAgency | Peterborough, UK
When I helped grow a SaaS from £100k to £10m in ARR, I learned that a product doesn’t sell itself, at least not for long. When inbound dried up, so did our pipeline. I didn’t have the time (or the headspace) to build outbound properly. The leads we were getting? Barely qualified. As we scaled, the pressure to show momentum to investors, the board, and the team only intensified.
If you're anything like I was, you're probably facing some of the following challenges.
Tom Holland, CRO at The ProspectAgency
Saas Lead Generation Challenges:
Unpredictable Pipeline
Predictable outbound pipeline is a common struggle for SaaS founders. Inbound marketing can take months to gain traction, and you don’t have time to wait for slow-burn strategies when aggressive quarterly targets (and your next funding round) are on the line.
Lack of Time
Outbound sales require significant time, tools, and know-how—resources many early-stage companies don’t have. As a founder, you’re wearing multiple hats; building a scalable sales development engine from scratch (hiring SDRs, crafting sequences, endless follow-ups) is overwhelming and pulls you away from product and strategy.
Poor Lead Quality
Maybe you’ve tried hiring reps or another lead-gen agency only to get a trickle of unqualified leads. Paying for leads that go nowhere burns cash and precious runway. Without precise ICP targeting or compelling messaging, outreach efforts miss the mark, resulting in low reply rates and calendars empty of ideal customer meetings.
How The ProspectAgency Helps
Guaranteed Revenue, Not Just Meetings
We don’t just promise activity—we guarantee outcomes. Our cold outbound campaigns are built to deliver at least £10K in closed revenue within 90 days, or we pay you £1K. If we don’t hit that target, your setup fee is refunded. No vague promises, no grey areas—just a clear, revenue-backed commitment.
Precision Targeting That Drives Sales
We go straight to the prospects who matter most. Our team researches and segments your market based on your Ideal Customer Profile—industry, role, pain points, size, and buying signals—so every outreach lands with someone who’s genuinely a strong fit. No wasted conversations, just focused pipeline building.
Messaging That Converts, Not Just Connects
We craft cold outreach that cuts through the noise. Our messaging speaks directly to your audience’s challenges, framing your offer around clear outcomes and ROI. No generic templates or technical fluff—just sharp, high-impact copy that opens doors and drives action. And once we have their attention, we take it further by handling the sales process on your behalf to close deals, not just book calls.