Startups: Raised Money and Need to Grow?
15th May, 2025
From the desk of Tom, CRO at The ProspectAgency | Peterborough, UK
When I helped take a funded startup from £100k to £10M in revenue, I learned quickly that capital doesn’t solve your pipeline problems but amplifies them. We had pressure from investors, aggressive targets, and a small window to prove traction. But without a predictable flow of qualified leads, we were constantly playing catch-up. Founder-led sales could only take us so far, and outbound was the only channel we could fully control.
Tom Holland, CRO at The ProspectAgency
Startup Lead Generation Challenges:
Unpredictable Lead Flow:
After raising capital, many startups still struggle with a feast-or-famine lead flow. One month brings a surge of prospects; the next, crickets. This rollercoaster makes it impossible to forecast revenue or plan hires confidently. Without a steady influx of opportunities, momentum stalls when aggressive growth is needed most.
Founder-Led Sales Bottleneck:
In early-stage companies, the founder often doubles as the head of sales. While that hustle got you through pre-seed, it doesn’t scale. Relying on the founder’s network and energy means growth hits a ceiling fast. It’s a classic bottleneck: sales activity slows to a crawl if the founder steps away to focus on product or fundraising.
Pressure to Prove Traction Quickly:
Fresh funding brings excitement – and immediate pressure. Investors and board members expect to see traction yesterday, not tomorrow. Each week without new deals or noticeable growth raises eyebrows. There’s an urgent need to turn new capital into real revenue before the next board meeting or fundraising milestone, and every lost day feels costly.
How The ProspectAgency Helps
Predictable Pipeline – Revenue Guaranteed
We turn your feast-or-famine pipeline into consistent, closed revenue. The ProspectAgency guarantees at least £10K in new business within 90 days—or we pay you £1K. No more guessing whether leads will show up this quarter. You get a dependable stream of qualified opportunities and deals you can count on, with clear forecasting and zero uncertainty.
Scalable, Hands-Off Sales Execution
You shouldn’t have to do it all. We take outbound off your plate completely—researching ideal prospects, launching campaigns, handling responses, and even running the sales calls. It’s like plugging in an experienced SDR and closer team on day one, without the overhead. You stay focused on product, delivery, and strategy—we handle revenue generation end-to-end.
Fast Results, Built for Startup Speed
We don’t take months to ramp up. Within days, we’ve built your outbound engine and launched your campaign. Most clients see traction within the first few weeks, with closed deals following shortly after. Instead of waiting on hiring cycles or slow-burn marketing tactics, you’ll have real results to show investors and stakeholders in 90 days or less.